About Us

David Reid

  • David has 20 years experience as a Qualified Mental Health Clinician & Mental Performance Coach. His clinical background is in Forensic Mental Health with a specialisation in understanding human behaviour. He is an award-winning educator & a published, peer-reviewed researcher.
  • David coaches CEOs and Executive Teams, and has recently delivered workshops with multinational companies such as Apple, Meta, Accenture, Gulf Oil, Tech Mahindra, ABInBev, Honda and NEC.
  • David has long-standing relationships consulting to professional sporting teams such as The Chennai Super Kings (IPL), The Melbourne Stars (Big Bash) and Essendon Football Club (AFL), as well as teams in Texas (MLC) and Johannesburg (SA20) and the Pakistan National Cricket Team.
  • David’s individual sporting clients include coaches and professional athletes from a variety of sports such as cricket, surfing, formula 1, golf, tennis, AFL, soccer, basketball and swimming, including Olympic athletes.

The world’s best performers invest in their mental game and take control of their focus

David Reid

Why Choose Us?

Proven Results
We’ve helped Olympians, world-record holders, and top businesses unlock peak performance.
Science-Based Approach
Our coaching is rooted in evidence-based methods tailored to your unique needs.
Elite-Level Experience
Trusted by global teams and high achievers across industries and sports.
Personalized Coaching
Client-centred approach to meet your unique needs and align with your goals.